news + press

Sarah Hurley, ICHF and NAMTA have partnered to launch a new Craft Month initiative, an innovative program of events, exclusives, and campaigns designed to celebrate creativity and community. Kicking off in March, this groundbreaking collaboration aims to inspire and engage makers worldwide, with a bold mission: to create a crafter in every home.

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As a key part of this initiative they welcome national palliative care and bereavement charity, Sue Ryder, as the first official Craft Month Charity Partner.

New Business Lounge format announced for the CHSI Stitches trade show in 2025, featuring an impressive line up of Sarah's business partners and experts.

Sawgrass, the leader in decorating technology, is excited to partner with Sarah Hurley, CEO of Sarah Hurley Brands Group and founder of the Sarah Hurley Academy, for The CHSI Stitches trade show in the UK.

As a Business Education Ambassador, Sarah will bring her expertise in business education, commercial-use designs, and creative entrepreneurship to The Stitch Show audience, helping makers and small business owners harness the power of sublimation.

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Sarah Hurley joins forces with NAMTA in a groundbreaking multi-year partnership to bring the Sarah Hurley Pavilion, Academy education programme - and more, to NAMTA members and the Creativation trade show. This collaboration, building on the existing partnership between Sarah Hurley and leading UK events company ICHF Events, organisers of the CHSI Stitches trade show in the UK, aims to strengthen and unite the global industry. 

Renowned for her modern and innovative design, Sarah has long pioneered digital crafting, working with leading partners such as Silhouette and Cricut. Sarah will now bring her expertise to HobbyMaker with a range of Digital and Hybrid kits, products, inspiration and support to get people started and inspired. Launching on air on 11th July 2024 at 3pm. Tune in to Sky 670, Freeview 73, Virgin Media 754 or online for the live launch show!

Sarah Hurley Brands Group is excited to announce a further development in their groundbreaking partnership with REMASTER, the dynamic online intellectual property (IP) marketplace. Sarah Hurley, as CEO of the Sarah Hurley Brands Group, will bring her Sarah Hurley Academy & Venture investment programme to REMASTER.

SH Brands Group is thrilled to announce a groundbreaking partnership with Remaster, the dynamic online intellectual property (IP) marketplace. Sarah Hurley, as CEO of SH Brands Group, will bring more than 50 original brands and associated intellectual properties to Remaster, unlocking new potential for licensing opportunities and brand growth.

From starting your business with your Silhouette machine, through to growing, scaling and taking multiple pathways in your die-cutting business, we will be there to guide you!

The Venture programme, which sees Sarah Hurley partner with entrepreneurs and small businesses, has today revealed their second partnership, US brand Diva Watts. Founder of Diva Watts, Stacey Wattenbarger will join Sarah to further develop the Diva Watts brand into multiple categories.

The Venture programme, which sees Sarah Hurley partner with entrepreneurs and small businesses has today announced the first partnership. Artist Beverly Eden will join Sarah to co-create a new brand of creative paper goods and gifts that will launch at the forthcoming CHSI Stitches show in February 2024.

Sarah Hurley Academy, a leading provider of resources for aspiring and established entrepreneurs and small business owners, is excited to announce the launch of its Venture programme.

Plans for CHSI Stitches, the UK’s trade show for the creative craft industry, are well underway for 25-26th February 2024 at the NEC, Birmingham.

Sarah Hurley Academy Launches Exciting New Magazine for Entrepreneurs, Offering a Wealth of Inspiration and Expertise

ICHF Events and Sarah Hurley have announced a multi-year partnership to bring creative business education to the CHSI Stitches programme of events through Sarah’s new ‘Sarah Hurley Academy,’ launched in 2022.

Following a decade of accelerated expansion, family bereavements in 2019 and 2020, and the ongoing pandemic, the decision has been taken to restructure the company.